How to OLX


OLX, an online sales announcements platform, was launching its content section How to OLX for and with people who use OLX to create all sorts of objects and art and then sell them. But those people’s stories might not trigger by themselves attention, so we created content to introduce this platform, starring Alex Cotet who tries to replicate those craftsmen skills, but gloriously fails, so he has to admit that there are other people doing this better. However, he still offers his „unexpected objects” to someone who really wants it (using a tag in a comment).

The content series of three videos gathered over 2 million views, became the best performing post on OLX’s social media channels and had over 7k reactions.