Slices of milk with story lines


Kinder – kids’ favourite sweets brand - took on a mission to get involved in parent-kid reading moments. Moments that shape the values and the personality of the little one. In order to earn credibility, we started with a CSR action in which schools could enter to gain books for their libraries. In a country where most public libraries are being closed, this campaign managed not only to raise awareness, but generate so much emotion around it, that more than 40% schools in Romania joined the action.
More selected projects
5 D.I. Mendeleev St.,
3rd floor,
Bucharest, Romania
Tel: +40 (21) 224 01 88
E-mail: play@jazzcommunication.ro
Copyright © 2019 Jazz Communication. All rights reserved.
Built by Colorblind.