Slices of milk with story lines
Kinder – kids’ favourite sweets brand - took on a mission to get involved in parent-kid reading moments. Moments that shape the values and the personality of the little one. In order to earn credibility, we started with a CSR action in which schools could enter to gain books for their libraries. In a country where most public libraries are being closed, this campaign managed not only to raise awareness, but generate so much emotion around it, that more than 40% schools in Romania joined the action.